Types of Information We Collect
Personal Information: Personal information is information to specifically identify an individual, such as a user's name, address, telephone number, e-mail address and information about that individual's activities when directly linked to that person such as information about his or her page views. Personal information also includes demographic information, such as date of birth, gender, geographic area, and preferences, when such information is linked to other personal information that identifies the individual.

Aggregate Information: Personal information does not include "aggregate" information. Aggregate information is data we collect about a group or category of products, services or customers, from which individual customer identities have been removed. In other words, information about how you use a service might be collected and combined with information about how others use the same service, but no personal information will be included in the resulting data. We might share aggregate information about our users with third parties for various purposes, such as helping us better understand and improve our services, and for advertising and marketing purposes.

Patient Information: Patient information provided for the purposes of discussion, exchange of views or consultation; or like matters is not used for any other purposes except those reasonably related to the topic(s) at hand. Gendron reasonably assumes that all users of this site will abide by the Office of Civil Rights Privacy Rule, which protects "individually identifiable health information". For more information on the HIPAA Privacy Rule, visit http://www.hhs.gov/ocr/privacysummary.pdf.

Additionally, anonymous information is collected via Web site analytic data. This information does not personally identify you but may be helpful for improving the services we offer. It is shared with third parties only as applies it to broad demographics, such as Web site traffic.

How We Collect and Use Personal Information
Gendroninc.com collects personal information from you at several different points on our Web site, as set forth below. In general, we use personal information for the purpose for which it was collected (such as to provide services or complete transactions you have requested and to anticipate and resolve problems with our Web site and our products and services), for our own internal business operations, to respond to customer support inquiries and for other purposes as described below.

Registration, Purchases; Other Information Submissions
When you register to become a member on our Web site, you are asked to create a unique login and password, and are required to give certain personal information (such as your name, email address, and zip code). We might also request certain information about your professional background.

Information you provide during registration might be used for some or all of the following: to provide services you have requested, or to otherwise fulfill your request; and to contact you from time to time (i) about services on our Web site for which you have expressed interest; (ii) with news, (iii) for internal marketing, informational, and promotional purposes; or (iv) for any other lawful purpose related to your use of the Web site.

Additionally, your registration information might be used, together with other information you submit to us in conjunction with your use of the Web site, for the following purposes: to contact you for any reason regarding content you have submitted to the Web site (e.g., to ask you a question about a question you have submitted).

Caregiver Resources
Questions, comments and information submitted through Gendroninc.com to Dr. Huffman or other staff are generally used for the purpose for which it was collected (such as to provide feedback and/or answers). At times, submitted questions, comments and information may be stored for future reference and/or used as a subject on this site.

E-mail and Newsletters
When you submit your e-mail address to us to initiate a subscription to one of our newsletters or alerts, we ask for personal information such as your name and e-mail address. This personal information is only used to send you the newsletter(s) and alert(s) you have requested. You might opt-out of such follow-up contacts by following the instructions in the newsletter. Please also note that we use a "double opt-in" process to confirm your subscription to our newsletters. When you initiate a subscription to one of our e-mail newsletters, we send a confirmation e-mail message to the e-mail address. We only subscribe your e-mail address to the newsletter after you follow the steps in the confirmation e-mail message. We do not use a double opt-in confirmation process for alerts.

Cookies
We use "cookie" technology on our Web site. We might place one or more cookies in the browser file of your computer. Although such cookies do not contain any personally identifying information about you, we might link this information to personal information about you. If we do, we will treat it as personal information under this Privacy Policy. We use cookies to provide functional information about your browser, which is recorded in the Web site's logs and which allows us to provide a better experience on our Web site. We also use cookies to gather broad demographic information and general usage patterns about you and other users of our Web site. If you do not want these cookies stored on your computer you can reject cookies by modifying your browser settings accordingly (each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences). However, if you choose to reject cookies, you might not be able to access products and services we offer, which require you to "login", or "sign in". Please also note certain types of e-mails available through the Web site might automatically log you into the Web site and/or set new cookies when you click on the links in the e-mails and you might need to manually remove such cookies if you do not want them to be set on your computer.

Disclosure of Personal Information
Gendron will not sell, rent, or share personal information with third parties without your prior consent except in the limited circumstances described in this Privacy Policy.

Gendron's Own Business Purposes: We use and disclose information about you for our own internal statistical, design, or operational purposes, such as to estimate our audience size, measure aggregate traffic patterns, and understand demographic, user interest, purchasing and other trends among our users. We might outsource these tasks and disclose personal information about you to third parties, provided the use and disclosure of your personal information by these third parties is restricted to performance of such tasks. We might also share personal information with third-party vendors who assist us in performing internal functions necessary to operate our business. We require our third party vendors to keep such information confidential and to only use the information for the purpose it was provided.

Protection of Gendron and Others: We disclose personal information when we believe it is appropriate to comply with the law (e.g., a lawful subpoena, warrant or court order); to enforce or apply this privacy policy or our other policies or agreements; to initiate, render, bill and collect for amounts owed to us; to protect our or our users' rights, property or safety; or to protect our users from fraudulent, abusive or unlawful use of our Web site; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of personal information without delay.

Business Transfers: Information about our users, including personal information, might be disclosed as part of any merger, acquisition, debt financing, sale of company assets, as well as in the event of an insolvency, bankruptcy or receivership in which personally identifiable information could be transferred to third parties as one of the business assets of the company.

Children
We do not intend, and the Web site is not designed, to collect personal information from children under the age of 13. If you are under 13 years old, you should not register for our services or otherwise provide information on our Web site and should ask your parent to do so for you.

Third Party Search Engines
Gendron provides access to publicly viewed site information by third-party search engine "crawlers" (such as Google). Gendron blocks access by these engines to personal information beyond the publicly viewed information you agreed to upon registering for the site, and as indicated in this privacy policy and terms and conditions.

Third Party Links
From time to time we might have links to other Web sites from our Web site. We do not control, and therefore cannot be responsible for, the collection, use or disclosure of your information by any such third party Web site. Please carefully review the privacy policy of any third-party Web site that you link to from our Web site. The privacy policies of such Web sites might differ from that of our Web site; therefore, we encourage you to review and understand the privacy policies of such Web sites before providing them with any information.

Third Party Sources
Gendron might also obtain information about you from third parties, such as demographic marketing information, address verification or third party mailing lists, and add such information to, or combine it with, your personal information. Should we ever obtain this information and link it to you, we will treat it all as personal information under this Privacy Policy.

Security
We use reasonable security measures to store and maintain personally identifying information so as to protect it from loss, misuse, alteration or destruction by unauthorized parties while it is under our control.

International Users
We collect, process, and maintain your information in the United States, where privacy laws might not be as protective as in your home country. If you are using the Web site from outside of the United States, by providing your information to us you are consenting to the transfer of your information to the United States for processing and maintaining in a manner consistent with this Privacy Policy.

Correcting/Updating Personal Information
We give you the opportunity to opt-out of receiving commercial e-mail from us by following the opt-out instructions provided in the message. Even if you opt-out in this manner, however, you will still receive account-related and non-commercial messages from us. To get placed on our "DO NOT E-MAIL" list, send a request to sales@gendroninc.com.

If your e-mail address is added to the "DO NOT E-MAIL" list, you will not receive any newsletters or other opt-in e-mail messages.